The insiders club ; Bharti Airtel's employee-first strategy seems to be working for it. The firm makes a debut on this listing.

Manoj Kohli is no Steve Jobs, but he knows a good idea when hesees one. At his corner CEO office in Gurgaon, visitors can't miss asteel plaque with Bharti Airtel's ambition of becoming the top brandin India by 2010 for customers and employees.

For employees? Kohli is clear: "People are our biggest asset.And, then the brand. " The employee-first focus is not new. AtApple, the philosophy has been made a fine art by Jobs and otherssuch as Google and, closer home, HCL Technologies are at it, too.But it's Airtel whose efforts seem to be paying early. It is theonly telecom operator in the top 10 of BT-Indicus-PeopleStrong'sBest Companies to Work For listing. Potential employees …